The Rooster, Snake and Ox are the Intellectuals of the Chinese Zodiac. Having the image of your own animal sign in your animal sign sector activates good luck for the year, while having the images of your allies allows you to 'borrow' their luck should the outlook for the year not be so good for you. They also give an extra boost of luck in the good years, as well as promote friendship luck, making all your relationships more smooth, harmonious and long-lasting.
For the Rooster, place in the West. For the Snake, place in the Southeast. For the Ox, place in the Northeast. The longevity symbols on these animals will also help ward off illness and keep you happy and healthy.